information about alliances and partnership

Alliances are the corporate equivalent of "friends with benefits." 

The partners combine forces to achieve strategic goals of their own without getting married, being engaged, or dating exclusively. The commitment is slightly more than a roommate to share the rent, but not much. For example, airline alliances permit some linkages - frequent flyer programs, code-sharing - but also continuing competition -- e.g., American Airlines and British Airways compete across the Atlantic, while they partner in the One World Alliance globally. The smart ones take advantage of the chance to peek inside a partner's operations to learn new skills. That was one goal of NUMMI, a former alliance between General Motors and Toyota to make small cars. Toyota walked away with most of the learning benefits, you won't be surprised to hear.

Alliances must be part of everyone's thinking as the recession continues. 

 For startups and smaller organizations, alliances can reduce costs of duplicative activities while enabling parties to pursue their own paths. Smaller organizations can ride a network wave into places they could not reach on their own. Non-profit organizations can form strategic alliances to market to prospective donors or share back-office functions.

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hopefully our information will be useful to other , thanks ^_^

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