THANKS TO ALL OUR GROUP MEMBER AND TO OUR BELOVED LECTURER MADAM NUR DIYANA BINTI ABDULLAH...

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Outsourcing Relationship Continuum

• Strategic alliance

A planned ongoing relationship where each party has needs that the other can fulfill and both firm share values , goals , and corporate strategies for mutual benefit .

• Contract logistic

Aspecifically defined relationship that is contractually oriented and dependent on the supplier meeting the shipper 's defined performance goals .

• Transaction logistic

A relationship built on a single event , or a series of separate single events . 

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information about alliances and partnership

Alliances are the corporate equivalent of "friends with benefits." 

The partners combine forces to achieve strategic goals of their own without getting married, being engaged, or dating exclusively. The commitment is slightly more than a roommate to share the rent, but not much. For example, airline alliances permit some linkages - frequent flyer programs, code-sharing - but also continuing competition -- e.g., American Airlines and British Airways compete across the Atlantic, while they partner in the One World Alliance globally. The smart ones take advantage of the chance to peek inside a partner's operations to learn new skills. That was one goal of NUMMI, a former alliance between General Motors and Toyota to make small cars. Toyota walked away with most of the learning benefits, you won't be surprised to hear.

Alliances must be part of everyone's thinking as the recession continues. 

 For startups and smaller organizations, alliances can reduce costs of duplicative activities while enabling parties to pursue their own paths. Smaller organizations can ride a network wave into places they could not reach on their own. Non-profit organizations can form strategic alliances to market to prospective donors or share back-office functions.

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Benefit of Partneship and Alliances

• Reduced cost and lower capital requirements

• access  to technology and management skills

• improved customer service

• competitive advantages such as through increased market penetration

• increased access to information for planning

• reduced risk and uncertainty

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