Sunday 7 October 2012
Outsourcing Relationship Continuum
- Strategic alliance
- Contract logistic
- Transaction logistic
information about alliances and partnership
Alliances are the corporate equivalent of "friends with benefits."
The partners combine forces to achieve strategic goals of their own
without getting married, being engaged, or dating exclusively. The
commitment is slightly more than a roommate to share the rent, but not
much. For example, airline alliances permit some linkages - frequent
flyer programs, code-sharing - but also continuing competition -- e.g.,
American Airlines and British Airways compete across the Atlantic, while
they partner in the One World Alliance globally. The smart ones take
advantage of the chance to peek inside a partner's operations to learn
new skills. That was one goal of NUMMI, a former alliance between
General Motors and Toyota to make small cars. Toyota walked away with
most of the learning benefits, you won't be surprised to hear.
Alliances must be part of everyone's thinking as the recession continues.
For startups and smaller organizations, alliances can reduce costs of
duplicative activities while enabling parties to pursue their own paths.
Smaller organizations can ride a network wave into places they could
not reach on their own. Non-profit organizations can form strategic
alliances to market to prospective donors or share back-office
functions.
Wednesday 3 October 2012
Benefit of Partneship and Alliances
- Reduced cost and lower capital requirements
- access to technology and management skills
- improved customer service
- competitive advantages such as through increased market penetration
- increased access to information for planning
- reduced risk and uncertainty
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